If you are running a multi-national company or a business that deals with people in non-English speaking countries, then I believe you can benefit from a professional website localization service. When you deal with a diverse group of people, you will run into a language barrier. The text on your website cannot only be in the English language anymore. You must translate the text to other languages so that people in non-English speaking countries can understand what your business is providing.
If you want to sell to international customers, website localization is the key to success. Now, let me share with you 3 benefits of website localization to businesses:
1. It builds credibility. Your competitors may have already translated their websites to various languages and if you have not done so, you are the one losing out credibility. If you are an international company, website localization will show your customers that you are truly an international player. By translating your website to various foreign languages, it also shows that you respect the people in that particular country.
2. It eliminates language barrier. Website localization allows you to break language barrier and make your website readable to all people around the world. Sometimes, we tend to forget that there are still a significant group of non-English speaking PC users. If you are running an international company, you must take this into consideration.
3. It increases revenue for the business. When your potential customers do not understand what your website is about due to language barrier, you are losing lots of potential revenue. Instead of trying to save a few thousand dollars on website localization, you could be losing millions of revenue. Your potential customers will feel more comfortable with your company if the information, products and services are presented in their native language. By translating your websites to various foreign languages, you can be sure that you will gain millions of new foreign customers.
An additional benefit is that with website localization, you can bring more visitors to your website. This is because as the text on your website is translated to various languages, your website will start appearing on foreign search engine listings. This way, you can get more new visitors to your website and stand a chance to gain new customers.
Although website localization is a huge investment, it is definitely worth every cent that you pay for. Before you hire any company for the job, make sure that you do a thorough research and shortlist a few companies. Check out their expertise, experience, testimonials and price before deciding to hire one.
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